Built for platform complexity
Sportsbook market pages, casino game lobbies, multi-geo content and affiliate faceted navigation all break standard SEO checklists. We crawl, render and log-file analyse your platform the way Google does, then model the impact of each fix so engineering time lands where it pays.
Core Web Vitals on dynamic pages
Live odds widgets, game iframes and third-party scripts hammer LCP and INP. We profile real-user performance, isolate the third parties doing the damage and define a performance budget your product team can hold.
Indexation, canonicals and migrations
From parameter chaos to botched replatforming, most iGaming technical losses are self-inflicted. We specialise in indexation strategy at scale and in de-risking platform migrations, rebrands and domain consolidations — the moments that kill organic revenue if they’re handled casually.
Technical SEO & Audits FAQs
- How is an iGaming technical audit different from a normal one?
- Scale and complexity. Gambling platforms generate URL inventories and rendering problems that generic audits don’t touch — market pages, live data, geo-content, app interstitials. Our audits are built for those specific failure modes.
- Do you work with our developers or just hand over a report?
- We work in your sprint process. Every recommendation ships with reproduction steps, acceptance criteria and impact estimates, and we sit in refinement sessions where needed.
- We’re replatforming. When should SEO get involved?
- Before the build starts. Most migration losses are decided in the architecture phase. If you’re already mid-build we can still audit the staging environment and protect the cutover.